LSE creators

Number of items: 6.
2025
  • Cao, Jingcun, Li, Xiaolin, Zhang, Lingling (2025). Is relevancy everything? A deep-learning approach to understand the effect of image-text congruence. Management Science, 71(12), 10579 - 10602. https://doi.org/10.1287/mnsc.2022.01896 picture_as_pdf
    • 2022
  • Li, Xiaolin, Singh Rao, Raghunath, Narasimhan, Om, Gao, Xing (2022). Stay positive or go negative? Memory imperfections and messaging strategy. International Journal of Research in Marketing, 39(4), 1127 - 1149. https://doi.org/10.1016/j.ijresmar.2022.01.001 picture_as_pdf
  • Li, Xiaolin, Özer, Özalp, Subramanian, Upender (2022). Are we strategically naïve or guided by trust and trustworthiness in cheap-talk communication? Management Science, 68(1), 376 - 398. https://doi.org/10.1287/mnsc.2020.3935 picture_as_pdf
    • 2021
  • Li, Xiaolin, Liao, Chenxi, Xie, Ying (2021). Digital piracy, creative productivity, and customer care effort: evidence from the digital publishing industry. Marketing Science, 40(4), 685 - 707. https://doi.org/10.1287/mksc.2020.1275 picture_as_pdf
    • 2020
  • Wang, Yajin, Kirmani, Amna, Li, Xiaolin (2020). Not too far to help: residential mobility, global identity, and donations to distant beneficiaries. Journal of Consumer Research, 0(0). https://doi.org/10.1093/jcr/ucaa053 picture_as_pdf
    • 2018
  • Viswanathan, Madhu, Li, Xiaolin, John, George, Narasimhan, Om (2018). Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Journal of Marketing Research, 55(3), 368-381. https://doi.org/10.1509/jmr.14.0290