LSE creators

Number of items: 5.
Article
  • Vargha, Zsuzsanna (2011). From long-term savings to instant mortgages: financial demonstration and the role of interaction in markets. Organization, 18(2), 215-235. https://doi.org/10.1177/1350508410392100
  • Vargha, Zsuzsanna (2010). Educate or serve: the paradox of “professional service” and the image of the west in legitimacy battles of post-socialist advertising. Theory and Society, 39(2), 203-243. https://doi.org/10.1007/s11186-009-9104-6
    • Chapter
  • Vargha, Zsuzsanna (2013). Realizing dreams, proving thrift: how product demonstrations qualify financial objects and subjects. In Beckert, Jens, Musselin, Christine (Eds.), Constructing Quality: the Classification of Goods in Markets . Oxford University Press.
    • Thesis
  • Vargha, Zsuzsanna (2010). Technologies of persuasion: personal selling and the making of markets is consumer finance [Doctoral thesis]. Columbia University.
    • Working paper
  • Vargha, Zsuzsanna (2010). Markets from interactions: the technology of mass personalization in consumer banking. Columbia University.