JEL classification

Journal of Economic Literature Classification (10696) M - Business Administration and Business Economics; Marketing; Accounting (514) M3 - Marketing and Advertising (47) M30 - General (9) M31 - Marketing (17) M37 - Advertising (15)
Number of items at this level: 9.
B
  • Bell, David R., Hilber, Christian A. L. (2006). An empirical test of the theory of sales: do household storage constraints affect consumer and store behavior? Quantitative Marketing and Economics, 4(2), 87-117. https://doi.org/10.1007/s11129-006-8127-9
    • D
  • Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore (2012). Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54(2), 221-240.
  • Lahlou, Saadi (1995). Qualitative market research and product development: representations of food and marketing challenges. In DubĂ©, Laurette, Le Bel, Jordan L., Tougas, Christiane, Troche, Viviane (Eds.), Health and Pleasure at the Table: Proceedings From an International Symposium Held in Montreal, Canada, May 24th to 27th, 1994 (pp. 261-281). Enjeux actuels du marketing dans l'alimentation et la restauration.
    • H
  • Wood, Orlando, Samson, Alain, Harrison, Peter (2011-09-18 - 2011-09-21) Behaving economically with the truth: how behavioural economics can help market research to better understand, identify and predict behaviour [Paper]. ESOMAR Congress, Amsterdam, Netherlands, NLD.
    • I
  • Ingenbleek, Paul T.M, Reinders, Machiel J. (2015). Market forces and competition are not necessarily detrimental to sustainability.
    • P
  • Prat, Andrea (2002). Campaign advertising and voter welfare. Review of Economic Studies, 69(1), 999-1017. https://doi.org/10.1111/1467-937X.00234
    • S
  • Samson, Alain (Ed.) (2016). The behavioral economics guide 2016 (with an introduction by Gerd Gigerenzer). Behavioral Science Solutions Ltd.
  • Samson, Alain (2014). The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland). BehavioralEconomics.com.
  • Samson, Alain (2015). The behavioral economics guide 2015 (with an introduction by Dan Ariely). BehavioralEconomics.com.